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Men More Likely Than Women To Shop Online, Study Reveals

August 8, 2014: 12:00 AM EST
In the United States, 40 percent of men 18–34 years old said they prefer to purchase online, according to the results of market research firm BI Intelligence’s analysis of findings by other research firms, including comScore and SeeWhy. Although women are perceived to control up to 85 percent of household spending in the country, results showed men account for online spending almost as much as women do. Data also showed 22 percent of men made online purchases using their smartphones in 2013, while only 18 percent of women said they did. Also, 20 percent of men used their tablets to buy online, while only 17 percent of women did. BI Intelligence also said 43 percent of men aged 18–24 usually shopped at online auction sites, such as eBay, compared with 31 percent of women.
"Men are more likely to shop online", Warc, August 08, 2014, © Warc
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