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Meijer Expands Home Delivery Service Across Midwestern Market

March 16, 2017: 12:00 AM EST
Retailer Meijer is expanding its home delivery service across the Midwestern market. Meijer's move follows the success of a test of the service in the Detroit area where more than 65,000 orders for home delivery were received by the company. Mejier, in partnership with Shipt, offers the membership-based service with $99 annual subscription fee and offers unlimited free grocery deliveries on orders worth more than $35. Meijer president Rick Keyes said the company learned many lessons from the Detroit test, including the demographic groups that used the service.
Dale Buss, "Groceries on Demand: 5 Questions With Meijer President Rick Keyes", Brandchannel, March 16, 2017, © Interbrand
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