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Martha Stewart Transfers American Made Business From EBay To Amazon

November 17, 2015: 12:00 AM EST
Online handmade goods marketplace American Made moved from eBay to online retailer Amazon’s Handmade marketplace unit. Launched in 2013 by Martha Stewart, American Made was positioned as eBay’s take on pioneer online handmade products marketplace Etsy. American Made, which has transformed Amazon into a strong competitor to Etsy, saw the number of artisans listing their products on the site double to more than 10,000, with handmade products for sale jumping to 200,000 from the initial 80,000 items.
Hiroko Tabuchi, "A Martha Stewart Store Makes a Leap to Amazon", The New York Times, November 17, 2015, © The New York Times Company
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