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Marks & Spencer, Tesco UK Retailers With Most User-Friendly Web And Mobile Sites, Report Shows

January 30, 2014: 12:00 AM EST
Marks & Spencer and Tesco are the top retailers in UK in terms of ease of use and information content of their mobile web sites, according to market research firm ForeSee. Data from the ForeSee Experience Index, which includes almost 2,500 surveys, revealed consumers’ emphasis on ease of web site navigation and the disparity in customer satisfaction levels for conventional Web sites and mobile sites. Marks & Spencer and Tesco’s mobile sites received the highest levels of customer satisfaction with a score of 75 out of a possible 100 points.
Lauren Johnson , "Marks & Spencer, Tesco top British retailers in mobile satisfaction: ForeSee", Mobile Commerce Daily, January 30, 2014, © Napean LLC
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