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Marks & Spencer Launches New Online Store

February 18, 2014: 12:00 AM EST
Retailer Marks & Spencer launched its new online store, replacing the Amazon-developed platform it had been using since 2007. CEO Marc Bolland said the website is an integral part of the company’s £2.3 billion initiative to transform itself into an international retailer capable of connecting with customers via a multichannel platform, which includes brick-and-mortar stores, the internet, and mobile devices. Featuring product images with zoom views, catwalk, and 360-degree videos, the new website will work in tandem with the company’s ecommerce distribution center that opened at Castle Donington in May 2013.
"Marks & Spencer launches new website to replace Amazon platform", The Telegraph, February 18, 2014, © Telegraph Media Group Limited
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