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Majority Of U.S. Digital Shoppers OK With Targeted Ads, Survey Reveals

November 24, 2015: 12:00 AM EST
In the United States, 62 percent of digital shoppers said digital advertisements are, in general, well targeted to their interests, according to a survey conducted by Morar Consulting for Adadyn. Results of the survey revealed 68 percent of respondents said that geo-targeted mobile ads were useful, and the figure goes up to 77 percent among respondents ages 18 to 24 years. Also, 61 percent of digital shoppers said ads for online stores they recently visited helped them in completing the purchase.
"Most Digital Shoppers See Well Targeted Ads", eMarketer, November 24, 2015, © eMarketer Inc.
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