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Lush Launches Limited Edition Products Chosen By Online Communities

June 26, 2018: 12:00 AM EST
Direct-to-consumer cosmetics brand Lush has launched a new concept, offering limited runs of old and new products, chosen by the brand’s communities and “super fans” on social media. ‘Community Products’ is a way of using consumer engagement to support innovation. Each product will be launched as a limited edition and produced only in small batches, available first and exclusively on the UK website, and later extended to other markets globally over the summer. [Image Credit: © skeeze]
Lucy Whitehouse, "Lush Community Products Launch: responding to consumer feedback ", Cosmetics Design Europe , June 26, 2018, © William Reed Business Media Ltd.
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