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L’Oreal’s New Tool Measures Digital Media’s Marketing Effectiveness In Real Time

July 3, 2018: 12:00 AM EST
L’Oreal partnered with cloud services provider Domo to create the cockpit, a tool designed to measure the return on investment and productivity of its digital media assets. Also, the beauty brand said the tool is developed to allow it to see which digital media investments are working in real time and help the company decide on where to spend. Cockpit monitors more than 20,000 data sources in real time by using metrics, including share of voice, and performance measures, such as fraud, viewability, and CPM. [Image Credit: © L'Oreal]
Sarah Vizard, "How L’Oréal drives marketing effectiveness and media neutrality", Marketing Week , July 03, 2018, © Centaur Communications Ltd.
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