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L’Oréal Paris Brings 'Beauty To Everyone' At Paris Fashion Week

October 1, 2017: 12:00 AM EST
At this year’s Paris Fashion Week and in pursuit of a goal to democratize beauty, L’Oréal Paris presented a 20-minute fashion show, featuring a 60-meter runway, for several thousand members of the public at Champs Elysees. The brand claims the show was aimed at real people, and included real-sized women as well as famous L’Oréal Paris ‘faces;’ Pierre-Emmanuel Angeloglou, President of L’Oreal Paris said: “This is part of our brand mission - to portray diversity, to open up the best in beauty to everyone.” The public could buy the fashion items from Printemps and Galleries Lafayette, as well as taking a masterclass to learn the secrets of the runway. Angeloglou explains that the U.S. is L’Oréal Paris’ biggest market, with China the second largest. Perfumes and cosmetics were France’s 8th largest export last year, bringing in $15.6 Billion.
Shellie Karabell, "Life, Liberty and the Pursuit of Beauty: L'Oréal Paris Brings Diversity to the Runway", Forbes, October 01, 2017, © Forbes Media LLC
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