Lancome Partners With Edgecase To Upgrade Online Store

L’Oreal’s beauty brand Lancome updated its online store. According to the brand, its new website will better reflect consumers’ online shopping experience. By using the Edgecase Product Intelligence Platform, the company hopes to ensure that the website’s descriptions are in tune with the consumers’ language. Edgecase’s technology helped the brand focus on products’ key attributes, highlighting factors that differentiate them from rival brands and products, Lancome said.