Kellogg Deepens Commitment To Mobile Buyer Rewards Program

The three-year-old Kellogg’s Family Rewards program is deepening its commitment to mobile shopping technologies by making it easier for buyers to collect purchase points. The company says it is unique in the consumer packaged goods industry because it uses a combination of retailer frequent shopper integration and receipt scanning to collect points. The program will allow members to collect points by scanning receipts without having to enter product codes. Buyers can also enter points for purchases by linking with retailer frequent shopper cards.Nielsen research shows that more than 60 percent of U.S. households use loyalty programs when making shopping decisions