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JUMIA Expands Online Retail Operations To Include Senegal

April 13, 2015: 12:00 AM EST
Africa's largest online retailer JUMIA continued its expansion in the region by launching its business in Senegal. Bringing the number of countries in which the online retailer is active to 12, Senegal is Africa's 22nd largest economy, with a nominal GDP of $16 billion, and posting economic growth rate of 5 percent in 2014. With a growing number of Internet and smartphone users, Senegal offers strong growth opportunities.
Afia Owusu-Nyantakyi, "Africa's leading e-commerce site JUMIA has now launched in Senegal", Africa Business Communities, April 13, 2015, © Africa Business Communities BV
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