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Japan's Online Product Reviews Site Cosme Offers International Beauty Brands Gateway Into Local Cosmetics Market

December 10, 2014: 12:00 AM EST
International beauty brands can use Cosme, an online product review site, as a marketing launch pad or point of entry into Japan's cosmetics market, according to L2's Digital IQ Index: Japan Beauty report. Featuring user-created content, Cosme's average Index brand has 49,000 followers, with 170 reviews per product. Of the top 10 brands on the platform in terms of fan base, seven are global brands.
Homa Zaryouni, "Cosme a Resource for Beauty Brands in Japan", L2 Think Tank, December 10, 2014, © L2 Think Tank
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