Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Interactive Bottle Connects With Smartphone Tequila Shoppers

December 5, 2017: 12:00 AM EST
Astral Tequila is introducing in seven U.S. states this month interactive spirits bottles that allow smartphone shoppers to touch a bottle of its award-winning spirit to access exclusive content. The bottles use a “near field communications” (NFC) collar that shoppers use to tap into content that includes a video from Jonathan Goldsmith, the actor best known for his former role as "The Most Interesting Man in The World" in Dos Equis beer ads.  [Image Credit: © Astral Tequila ]
"Astral Tequila Introduces U.S.'s First 'Smart' Spirits Bottle Featuring NFC to Fuel In-Store Consumer Engagement", News release, Astral Tequila, December 05, 2017, © Astral Tequila
Digital Marketing
North America
United States of America
Companies, Organizations
Innovation & New Ideas
Marketing & Advertising
Other Companies
Products & Brands
Developed by Yuri Ingultsov Software Lab.