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Interactive Bottle Connects With Smartphone Tequila Shoppers

December 5, 2017: 12:00 AM EST
Astral Tequila is introducing in seven U.S. states this month interactive spirits bottles that allow smartphone shoppers to touch a bottle of its award-winning spirit to access exclusive content. The bottles use a “near field communications” (NFC) collar that shoppers use to tap into content that includes a video from Jonathan Goldsmith, the actor best known for his former role as "The Most Interesting Man in The World" in Dos Equis beer ads.  [ Image credit: © Astral Tequila  ]
"Astral Tequila Introduces U.S.'s First 'Smart' Spirits Bottle Featuring NFC to Fuel In-Store Consumer Engagement", News release, Astral Tequila, December 05, 2017, © Astral Tequila
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