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Instacart Gains Firmer Foothold In Whole Foods’ World

March 10, 2016: 12:00 AM EST
The 18-month, 17-city partnership between Whole Foods Market and the Instacart delivery service has been successful enough that the two companies are extending it. They will launch services in ”several” metropolitan areas this year, beginning with Orange County, Calif., and Baltimore, Md. The companies also expect to create new e-commerce and delivery solutions, while adding more stores that offer the Instacart delivery option. The extended relationship means Instacart is Whole Foods’ largest online ordering and delivery partner.
"Whole Foods Market and Instacart announce new markets, growth plans", Whole Foods Market, March 10, 2016, © Whole Foods Market
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