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Innovation Is The Watchword For Today’s Supermarkets

January 1, 2016: 12:00 AM EST
The key word for supermarkets these days is innovation, and many changes are in store, as it were, as we head into the New Year. Chief among them is the supermarket “experience” for shoppers: the creation of little events such as wine tasting, meat or veggie grilling, cooking classes, and food festivals. Special sections in some supermarkets will be devoted to brands, e.g., the Starbucks Signature Aisle, where sales have been shown to triple where installed.  And lastly, look for more drive-up or drive-thru offerings, where customers order groceries on their PC or smartphone, then pick them up at the curb, or perhaps in a drive-through aisle.
Geoff Williams, "Meet the Supermarket of the Future", U.S. News & World Report, January 01, 2016, © U.S. News & World Report LP
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