India's E-commerce Market Expected To Expand 200 Percent In 2015-2025

India's e-commerce market, valued at $19.2 billion in 2015, is forecast to expand more than 200 percent by 2025. Growth in the online retail sector is driven by many factors, including rising penetration of the internet and smartphone ownership, expanding online consumer base, changing lifestyles among Indian consumers, and advances in payment technology. Also, the market is expected to see an increase in merger and acquisition activity, driven by international retailers, such as Alibaba, Amazon, and Walmart, seeking to acquire or merge with the country's leading e-commerce companies.