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India Trails Other BRIC Countries In Terms Of Online Shopping Penetration

September 1, 2015: 12:00 AM EST
In India, only 14 percent of Internet users shop online, according to a report by consulting firm EY. In contrast, between 30 and 35 percent of Internet users in Brazil and Russia and 55 percent in China buy things from online stores. Data from the report also revealed the value of online transactions in India is about 70 percent lower than any of the other BRIC countries.
"M-commerce: India Vs BRIC", The Economic Times, September 01, 2015, © Bennett, Coleman & Co. Ltd.
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