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HUL Rides Direct-Selling Platform To Get To E-commerce Land

February 9, 2015: 12:00 AM EST
Hindustan Unilever began transforming its Hindustan Unilever Network direct-selling operations into an e-commerce platform. According to an HUL spokesperson, the Hindustan Unilever Network now lets consumers order online and offers fulfillment services, as well. Launched in 2003, HUL's direct-selling division will sell the Aviance and Lever Ayush lines of health and beauty products through HUL network consultants operating exclusively online.
Ratna Bhushan, "HUL's e-comm play: Hindustan Unilever Network tests online waters with direct selling switch", Economic Times, February 09, 2015, © Times Internet Limited
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