We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

HUL Rides Direct-Selling Platform To Get To E-commerce Land

February 9, 2015: 12:00 AM EST
Hindustan Unilever began transforming its Hindustan Unilever Network direct-selling operations into an e-commerce platform. According to an HUL spokesperson, the Hindustan Unilever Network now lets consumers order online and offers fulfillment services, as well. Launched in 2003, HUL's direct-selling division will sell the Aviance and Lever Ayush lines of health and beauty products through HUL network consultants operating exclusively online.
Ratna Bhushan, "HUL's e-comm play: Hindustan Unilever Network tests online waters with direct selling switch", Economic Times, February 09, 2015, © Times Internet Limited
Domains
E-TAIL360
Business Models
Companies
Themes
Digital Marketing
Logistics & Fulfilment
Geographies
Worldwide
Asia-Pacific
India
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.