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Household Care Leads Strong Growth In CPG Online Sales

October 1, 2016: 12:00 AM EST
Online sales of household care products grew 42 percent in 2015, compared with the previous year. In contrast, overall online sales of consumer packaged goods rose 30 percent during the same period. Among household segments, laundry detergents grew the fastest at 85 percent, with Procter & Gamble's Tide brand grabbing the number 1 spot in the US in both online and offline sales. Factors helping online retailers succeed in expanding sales of household care products include selling in bulk and automation of the re-ordering process. Online retailers' profitability is driven by factors including price-to-weight ratio and price pack architecture.
Keith Anderson, "Sales of Cleaning Supplies Are Booming In the eCommerce Channel", CPG Matters, October 01, 2016, © CPG Matters
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