High-Tech Water Dispenser From Coca-Cola For “On-The-Go Hydration”

Coca-Cola is testing a high-tech water fountain that dispenses filtered Dasani water for free, but charges if customers want flavored – peach-ginger or berry – or carbonated versions for “a unique solution for on-the-go hydration." The test of the Dasani PureFill station is being conducted at Georgia Institute of Technology. Customers use a smartphone app to find a nearby machine, and then pay using a cashless system. The company said the idea, which tested well among Millennials, is based on the finding that college students always carry a water bottle and a smartphone. The company may add more flavors as well as vitamins and protein.