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Half Of Irish Consumers Get Product Information From Online Sources, Survey Says

September 18, 2014: 12:00 AM EST
In Ireland, half of consumers said they go online for information on consumable products before buying, with 62 percent saying they prefer to read online reviews, according to a study by Nielsen. Data from the Nielsen Global Survey of e-commerce revealed 38 percent of Irish respondents plan to purchase clothing and shoes online in the next six months, compared with 45 percent of consumers in the UK. Also, 61 percent of Irish consumers said they plan to buy airline tickets online, compared with the EU average of 34 percent.
"Just 15% of Irish Consumers Plan to Purchase Groceries Online", Nielsen, September 18, 2014, © The Nielsen Company
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