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Five U.S. Large Stores Push Online Retail Operations

May 16, 2014: 12:00 AM EST
In the United States, five large store brands plan to expand their online retail operations. With online orders accounting for almost half of its business, office supply retailer Staples plans to close around 225 stores by end of 2014 and will instead focus on online retail. Retail giant Wal-Mart’s online sales grew faster than Amazon’s for the first time in 2013. Consumer electronics brand Apple has become the country’s second-largest online retailer behind Amazon with its revenue of $18.3 billion in online sales. Electronics retailer Best Buy transformed itself into an “online first” retailer by implementing several initiatives, such as updating the company’s website, launching a loyalty program that works with the website, and starting the Athena big data project. Retailer Target hopes its online retail projects, which include a partnership with Google, will help it overcome negative consumer reactions to a recent data breach and an employee rant, which has gone viral on Gawker.
Marc Sollinger, "Five big stores that are moving online", Marketplace.org, May 16, 2014, © AMERICAN PUBLIC MEDIA
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