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Fast And Free Delivery Drives Future Of Retail Market

May 14, 2016: 12:00 AM EST
Retailers need to acknowledge that customers, with the mentality described by consumer psychologist Kit Yarrow as “I Want What I Want When I Want It,” expect products they buy online to arrive at their door and at the same price as if they were bought in-store. Walmart launched ShippingPass, a two-day free shipping delivery with $49 annual membership fee, in order to compete with online retailer Amazon.com's Amazon Prime service. Consumer loyalty to Amazon, however, is driven by consumers' tendency to buy from a venue that offers the widest range of products that will arrive at their door at the lowest price in the shortest time.
Kathleen Kusek, "The Future of Retail is Fast, Free Delivery", Forbes, May 14, 2016, © Forbes Media LLC
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