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Facebook's Latest Video Move Targets YouTube's Hold On Online Video Advertising Market

September 9, 2014: 12:00 AM EST
Facebook announced an update to its video platform aimed at competing with Google’s YouTube video-sharing website for online advertising money. As part of the update, videos uploaded by Facebook users via the social network’s own video player will display the number of views those videos receive. Facebook aims to highlight its “ability to attract audiences”, showing online video networks and advertisers it can strongly compete with YouTube. Combined with its acquisition of video advertising technology firm LiveRail and implementation of autoplay video ads on its social networking platform, Facebook’s latest move could spell trouble for YouTube, according to the company.
Tim Peterson, "Facebook's Strategy to Take on YouTube Comes Into View", Advertising Age, September 09, 2014, © Crain Communications
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