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Facebook Shuts Down Desktop Advertising Exchange; Focuses On Mobile Ad Platform

May 25, 2016: 12:00 AM EST
Facebook plans to shut down FBX, the social networking company’s desktop advertising exchange. Driven by advertisers’ move to the mobile platform, Facebook’s planned move highlights the growth of mobile advertising and the decline of the desktop-based ad market. FBX accounts for $300 million to $500 million in ad spending each year, according to industry experts. In contrast, Facebook’s overall ad revenue reached $5.64 billion in the fourth quarter of 2015 alone.
Alexandra Bruell, "Facebook Shuttering FBX as Dollars Move From Desktop to Mobile", Advertising Age, May 25, 2016, © Crain Communications
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