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Facebook Forecasts Surge In Mobile Shopping In 4Q 2015

October 26, 2015: 12:00 AM EST
According to Facebook IQ, 30 percent of online purchases generated through advertisements on the social network in January–May 2015 happened on mobile devices. Data from Facebook’s in-house consumer research unit revealed the frequency of mobile purchases rose 35 percent during the period. Mobile shopping is forecast to surge during the fourth quarter of 2015, driven by younger consumers, Hispanics, and millennial mothers, according to Facebook. Also, among mobile shoppers, older consumers, such as Baby boomers, prefer shopping using their tablet computers, while millennials and younger consumers prefer to use their smartphones.
Mike Shields, "Facebook Says Nearly One Third of Online Shopping Transactions Are On Mobile Devices", The Wall Street Journal, October 26, 2015, © Dow Jones & Company, Inc.
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