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Facebook Adds Online Shopping Features To Networking Site

October 12, 2015: 12:00 AM EST
Facebook Inc. is adding several advertising features to its online social networking site as part of its efforts to encourage users to shop using its app. Seeking to overcome users’ reluctance to make online purchases using their mobile phones, Facebook is working to make the process a faster and smoother experience. Features being tested by the company include ads that lead users to products without leaving the site.
Yasmeen Abutaleb, "Facebook pushes shopping features in move to e-commerce", Reuters, October 12, 2015, © Thomson Reuters
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