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Dairy Co-op Fonterra Enters Chinese Market On Alibaba Platform

January 17, 2018: 12:00 AM EST
New Zealand’s Fonterra Co-operative Group Limited has signed on with China’s traditional and online retail marketplace Hema Fresh (Alibaba) to offer “Daily Fresh,” a fresh milk range available in Hema’s 14 stores in Shanghai and Suzhou in 750 ml bottles. Hema shopping is based on a downloadable app that allows customers to scan barcodes in the store for product information, or to order online for delivery. Sourced from Fonterra’s farm in Hebei province, Daily Fresh product labels match each day of the week to emphasize freshness. Volumes have started at three metric tons a day, but will increase over time with expansion to other stores in China. Fonterra is banking on the increasing sophistication and rising incomes of Chinese consumers to grow the business.
Jim Cornall, "Fonterra Launches New Milk Product with Hema Fresh", DAIRYreporter.com, January 17, 2018, © William Reed Business Media Ltd
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