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Creative Mobile Marketing Tactics That Really Worked

September 24, 2015: 12:00 AM EST
Google released a report loaded with statistics and case studies describing creative mobile marketing tactics that have gotten results. One statistic that should prove eye-opening for mobile marketers: two-thirds of smartphone shoppers say they’ll switch to a competitors site if checkout drags on for too long. A case study on Red Roof Inn details how the motel chain took advantage of the statistic that canceled flights strand 90,000 travelers a day. The company launched a mobile campaign – “Stranded at the airport?” – targeting travelers frantic to find lodging nearby. Result: the chain experienced a 60 percent increase in last-minute bookings. Other “interesting” case studies in the report: Home Depot, Realtor.com, and Walmart.
Lauren Johnson, "4 Brands Whose Creative Approaches to Mobile Marketing Are Getting Big Results Google updates best-practice 'playbook'", AdWeek, September 24, 2015, © Adweek
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