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CoverGirl Launches First Beauty App

April 8, 2016: 12:00 AM EST
Procter & Gamble’s beauty brand CoverGirl launched its BeautyU mobile app. In addition to its augmented reality features, the app comes with a face scan designed to help identify users’ individual facial features. Also, it includes a diagnostic tool, which helps create a customized look or product list for a particular user. BeautyU also offers a range of options on the user’s features and profile.
Faye Brookman , "Cover Girl Unveils Beauty App", Women’s Wear Daily, April 08, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
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