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Coty Magic Mirror Is World's First Blended Reality Makeup Try-On Service

April 20, 2018: 12:00 AM EST

Coty seeks to provide the "next generation" of personal consumer experience with its new Magic Mirror, which combines virtual reality and physical products in a blended reality makeup try-on service. The new technology was unveiled during the relaunch of Coty's Borjois Paris boutique. Shoppers can pick a makeup product and watch the Magic Mirror "apply" it to their reflection. Visitors can use the Magic Mirror with lipsticks, eye makeup, and brushes that the Mirror "matches" with their skin tones thanks to computer vision and augmented reality technology. Magic Mirror can also take selfies of customers with the virtual makeup, which it can then e-mail to its users or print in-store.[Image Credit: © Coty, Inc.]

"Coty Introduces Blended Reality Beauty Magic Mirror Powered by Physical Products", Coty, April 20, 2018, © Coty Inc.
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