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Cosmetics Companies in China Use Technological Innovations To Attract Young Consumers

September 27, 2018: 12:00 AM EST
Brands are working with retailers in China to devise novel ways to engage consumers. Korean cosmetics brand, Innisfree, partnered with Chinese e-commerce firm Alibaba to establish a store in Hangzhou where consumers can use Tmall’s AR-powered Magic Mirror to virtually apply makeup.  Startup 17Beauty established 12 “beauty boxes” in Beijing and Shanghai placed at busy locations. Consumers enter the self-service booth by scanning a QR code with a mobile app and once inside can get personalized makeup recommendations generated by a facial recognition system. Each booth contains a range of beauty products as well as some limited-edition makeup kits to attract new shoppers.[Image Credit: © Sephora Inc]
Jessica Rapp, "Beauty tech", J. Walter Thompson Intelligence, September 27, 2018, © J. Walter Thompson U.S.A., LLC
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