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Consumers Prefer To Buy CPG From Brick-And-Mortar Stores

October 11, 2016: 12:00 AM EST
Consumers prefer to buy consumer packaged goods from a brick-and-mortar store, according to the report, “CPG Ecommerce in the US: Expectations and Strategies for Growth.” Results of the February‒March 2016 study of Amazon by Cowen and Company revealed 78 percent of 2,500 adult respondents purchased their groceries at a supermarket in the past 30 days, with 61 percent saying Wal-Mart, and only 8 percent saying they bought online. Meanwhile, 90 percent of respondents had bought grocery or food in a physical store in the past year, according to a February 2016 study by PR firm Walker Sands Communications.
"Consumers Just Aren't into Buying Packaged Goods Online", eMarketer, October 11, 2016, © eMarketer Inc.
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