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Coke Unveils Huge Times Square 3D Robotic Billboard

August 8, 2017: 12:00 AM EST
Coca-Cola Company has extended its century-old tradition of using large signs to advertise its products in urban landmarks and settings. It recently unveiled the world’s first and largest – certified by Guinness World Records – 3D robotic billboard in New York’s Times Square. The 68-ft. by 42-ft. billboard consists of 1,760 independently moving and choreographed LED screens that will be seen by 300,000 passersby daily. The company was among the first to advertise with painted wall murals in the 1890s, moving on to neon billboards in the 20th century.
Jay Moye, "Coca-Cola and Fans Celebrate World’s First 3D Robotic Sign in Times Square", News release, Coca-Cola Company, August 08, 2017, © The Coca-Cola Company
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