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Coca-Cola Seeks Worldwide Patent For Pin Code Technology For Beverage Packaging

September 10, 2018: 12:00 AM EST
Coca-Cola has applied for an international patent to protect its technology for reading low-resolution, multi-character pin codes on bottle caps and cartons. The company applied for a U.S. patent in February 2017. The application uses artificial intelligence to allow smartphone-equipped buyers to scan reward codes associated with its loyalty program. In the patent application Coca-Cola said that the technology provides “commercially reliable results.” Packaging already contains QR codes, data matrix codes, and bar codes, but the new pin codes “can drive and really create completely new experiences for consumers,” according to a packaging executive.
Kacey Culliney , "Coca-Cola seeks global patent on AI mobile app", Beverage Daily, September 10, 2018, © William Reed Business Media Ltd
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