Chipotle Looks At Technology To Revive Sales Hammered By Outbreak

Chipotle is using technology to recover from a sales slump caused by an E. coli outbreak. One of the restaurant chain’s locations in New York City has functioned as a test site for many of the innovations Chipotle has implemented. According to the company, one of the biggest changes involved the company’s mobile ordering. Previously, customers have complained that its mobile ordering was confusing and came with wait times that could be as long as 45 minutes. Chipotle is using bold signs to help lead customers to mobile pick-up shelves and has reduced wait time to 12 minutes. Mobile orders account for 8.8 percent of sales, an increase of 40 percent from 2016 to 2017.[Image Credit: © Chipotle Mexican Grill ]