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Charlotte Tilbury Launches Fragrance With Virtual Reality Experience Featuring Kate Moss

August 19, 2016: 12:00 AM EST
Makeup artist Charlotte Tilbury launched a virtual-reality-enabled marketing campaign to promote the launch of her first fragrance, Scent of a Dream. Featuring supermodel Kate Moss, the VR campaign was created in partnership with content production studio Happy Finish and film director Antoine Wagner. Reportedly the first of its kind, the campaign was shot using the Nokia OZO VR camera.
"Charlotte Tilbury Launches World's First 360° Virtual Reality Experience Starring Kate Moss", Little Black Book, August 19, 2016, © LBB Ltd.
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