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Carrefour Partners With LiveRamp To Create Targeted Online Campaigns In France

May 25, 2016: 12:00 AM EST
Carrefour partnered with LiveRamp to bring its offline customer loyalty data to create targeted and brand-specific marketing campaigns in France. With 85 percent of total transactions in the local market coming through customers using their loyalty cards, reaching loyalty card members can greatly help any campaign. For example, using the loyalty data processed by LiveRamp for online targeting, Carrefour launched a campaign with targeted advertisements on Facebook for a popular rum brand for customers who had bought liquor at its stores.
Kate Kaye, "Carrefour France Deploys its Shopper Loyalty Data to Target Cuba Libre Ads Online", Advertising Age, May 25, 2016, © Crain Communications
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