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Campbell Soup Says Its Four Platforms Will Ensure Future Growth

March 1, 2017: 12:00 AM EST
Campbell Soup CEO Denise Morrison told consumer industry analysts recently that she and her company understand that the “future food world” will be complex and challenging, with unpredictable and unrelenting change. There will be both “opportunities and disruptions” caused by advancements in food, health and wellness, and technology. With that in mind, the company has established four platforms for growth: further developing its omnichannel strategy, especially e-commerce; focusing on affordable, high-quality, and even functional snacks; taking advantage of the future biometrics-based personalization of foods; and applying the concept of “limitless local” that embraces smaller and more regional farming and food production models. [ Denise Morrison, iImage credit: © Campbell Soup Company ]
Lynne Cooke, "Campbell Soup Outlines Four Platforms to Drive Growth", CPG Matters, March 01, 2017, © CPG Matters
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