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Brick-and-mortar Retailers Need Not Fear Growing Online Shopping Wave In India

May 7, 2015: 12:00 AM EST
Online retail accounted for $2.3 billion, less than 1 percent, of the total retail sales in India in 2013. This figure disproves some industry observers' worry that e-commerce will bring doom to the brick-and-mortar retail market in the country. Unlike their counterparts in China and the United States, e-commerce retailers in India do not enjoy an important competitive advantage over their brick-and-mortar rivals. While online retailers do not have to deal with high rental costs, they have to pay for high IT, logistics, and storage costs. By adopting a multi-channel strategy, traditional retailers can take advantage of the growing popularity of online shopping among consumers.
Pinaki Ranjan Mishra, "Ecommerce is not the death knell for conventional retail", Forbes India, May 07, 2015, © Forbesindia.com
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