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Birchbox Revolutionizes Online Beauty Shopping With Personalized Subscription Boxes

May 8, 2018: 12:00 AM EST
Personalization is the name of the game for beauty startup Birchbox, which offers curated subscription boxes that suit the customers' beauty profile. Customers sign up on Birchbox’s online platform and complete their beauty profile by answering questions about their skin and hair type and other beauty preferences. Birchbox uses the customers' profile to personalize monthly subscription boxes, which contain five cosmetic sample products from 800 brands. Customers can buy the full-sized products on Birchbox's website if they liked the samples sent to them. Roughly 65% of Birchbox's revenue comes from monthly customer subscriptions.[Image Credit: © Birchbox, Inc.]
Stephanie Crets , "How Birchbox personalizes beyond its subscription boxes", Digital Commerce 360, May 08, 2018, © Vertical Web Media LLC
Business Models
Digital Marketing
North America
United States of America
Marketing & Advertising
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