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Birchbox Launches Own Line Of Cosmetics

October 14, 2015: 12:00 AM EST
Beauty subscription service company Birchbox said it will start selling its own makeup line. After making a name for itself by selling samples of established beauty brands and in a move to defend itself from beauty companies’ launch of their own subscription services, Birchbox is launching the LOC, or Love of Color, line of cosmetics products, including sets of lipstick and eye shadow. Developed by the company’s in-house team, two collections will be released each year, Birchbox said.
Kim Bhasin, "Birchbox to Start Selling Its Own Beauty Products", Bloomberg, October 14, 2015, © Bloomberg L.P.
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