Avon Uses Ecommerce And Social Media To End Drops In U.S. Revenue And Sales Reps Count

Avon revised its avon.com website as part of its efforts to use ecommerce and social media to stop the decline in number of sales representatives and drop in revenue in the United States. After the redesign, the website now features improved and interactive product photos and videos with beauty tips and recommendations. Avon’s website also features tools designed to help sales representatives customize their site and use social media platforms, such as Twitter and Facebook, to connect with their customers. Since 2007, Avon’s salesforce in North America decreased by half to 300,000 representatives, with U.S. sales dropping by 45 percent in the first half of 2014.