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Avon Launches New Website, Adds Social-Selling Features For Representatives

October 8, 2014: 12:00 AM EST
Avon Products, Inc. launched its redesigned website ww.avon.com, a part of the company's efforts to use digital technology to improve the social selling experience for Avon Representatives, as well as the shopping experience for customers. Also, Avon partnered with digital media agency iCrossing to develop a digital media campaign supporting the website's launch. According to Avon, the website includes features, such as blogs, special offers, and videos, designed to complement the usual direct-selling approach.
"Avon Launches Redesigned Ecommerce Site", Avon, October 08, 2014, © Avon Products, Inc.
Digital Marketing
North America
United States of America
Companies, Organizations
Marketing & Advertising
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