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Australian Online Produce Firm Expands With More Items, Free Delivery

August 16, 2016: 12:00 AM EST
An Australian online retailer that once specialized in fresh produce has launched what it calls The General Store, an expanded grocery store with free delivery service that requires no minimum purchase. Aussie Farmers Direct, which began 11 years ago as a source of fresh produce, now offers 170 Australian-sourced fruit and vegetables, dairy, bread, deli items, meat, chicken, seafood, pasta and fresh gourmet meals. The new delivery program puts the company in direct competition with big online grocery marketers like Coles and Woolworths, providing an alternative for shoppers and for food producers looking for a new sales channel.
Eloise Keating, "Aussie Farmers Direct Takes on Coles and Woolies with Online Grocer The General Store", Smart Company, August 16, 2016, © Private Media Pty Ltd. Publishers of SmartCompany
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