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Apple Builds Mobile Payment Empire

February 21, 2014: 12:00 AM EST
Apple’s ecommerce business is the consumer electronics company’s fastest-growing business, with sales of non-Apple products through its online and mobile platforms growing 19 percent to $4.4 billion in the first quarter of 2014. Although most of the technology media’s attention is focused on Apple’s gadgets business, which includes the iPhone and iPad and the rumored iWatch and Apple TV devices, future growth for the company is likely to come from its online and mobile retail operations. Apple’s Touch ID security feature for iPhone smartphones and its iBeacon mobile retail marketing platform are designed to ensure safe, secure, and convenient option for consumers who want to use their smartphones as a mobile payment device.
Jim Edwards, "Apple Is Already Building Its Next Massive Business And No One Seems To Have Noticed", Business Insider, February 21, 2014, © Business Insider, Inc
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