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Amazon.com Finds Key To Attracting High-Income Shoppers

January 7, 2014: 12:00 AM EST
Amazon.com is attracting high-end consumers, according to a study from The Shullman Luxury and Affluence Monthly Pulse, which shows 69 percent of adult shoppers with a household income of $250,000 and higher are shopping at the online retailer. Data revealed 35 percent of Amazon shoppers and almost 60 percent of the company’s customers with $500,000 and higher household income prefer to buy designer and luxury products on the site. Also, approximately 60 percent of the company’s online shoppers purchase products at least once a month; however, the study revealed the rate is higher for customers with income of $500,000 or more.
JUSTINE GRIFFIN, "Amazon.com attracting more wealthy shoppers", Herald Tribune , January 07, 2014, © HeraldTribune.com
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