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Amazon, Other Websites Battle Fake Customer Reviews

October 24, 2015: 12:00 AM EST
Online retailer Amazon and review websites, such as Yelp and TripAdvisor, face the persisting problem of fake consumer reviews. On October 16, 2015, Amazon sued thousands of freelance service providers for allegedly selling customer reviews. Review site Yelp has employed undercover staff to answer ads from companies soliciting positive reviews of their products or services. Demand for fake reviews continues growing, due to their positive impact on revenue. For example, an extra star rating on Yelp can help increase a restaurant’s revenue by 5–9 percent, according to Michael Luca of Harvard Business School.
"Five-star fakes", The Economist, October 24, 2015, © The Economist Newspaper Limited
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