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Amazon Opens The Bidding: New System May Speed Sales Of One-Of-A-Kind Items

December 9, 2014: 12:00 AM EST
To help sellers price items more competitively – and move them faster – Amazon.com  has introduced a bidding system. The new “Make an Offer” option allows sellers to accept or reject bids on sports collectibles, coins, fine art and other unique items. About 150,000 items are eligible under the bidding system, a small fraction of the millions of goods offered on the site. Amazon relies more and more on third-party revenue, about 40 percent of unit transactions. The company earns a 10 to 15 percent commission on 3rd party unit sales.
Greg Bensinger, "Amazon Rolls Out Bidding Option for Buyers to Undercut Sellers", The Wall Street Journal, December 09, 2014, © Dow Jones & Company, Inc.
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